What in your mind when developing a new website? Some web designers or the person seems to think of something really bad – but, of course, not the client. Though nominated for numerous examples of web design is not the worst business in the world of professional, there are a few examples of web design is surprisingly very badly done called professionals.
However, as a well-designed and beautiful site does not necessarily indicate a good job. What is a good interface and easy to understand, designers often do not coincide with the way all real users use the website and then when the site was launched. Client confusion of ideas in a stylish new design language, mystery or just kill the window with great attention to it.
But when a web site that threaten the ROI of your website as a whole, a lower conversion rate. Thus, changes should be implemented sooner rather than later. And, when you lose twice: first, the return on investment for your website down due to exchange rate depreciation (opportunity costs) and the second overall profit fell further, if the changes are necessary to complete the web-site will cost more (we are talking about 16 times here), as compared to when you make changes in design or prototype stage in your face on the project site.
Looking at the process, as most web sites are created, you can see that there are several interested parties who all want to add your opinion on the new site. But, as you know, the chef, too much damage to the broth. Of course, some Web sites to serve the number of sometimes conflicting objectives, but the question remains, who decides how to balance it.
Let your customers bring you the process of interface design
Under the implementation of the site from the very beginning, the increase in the following changes and many different views of all interested in the care of the correct answer: just ask your customers! The sooner you do this, in the process of developing an interface may be more cost effective to combine the results of the test users.
Studies have shown that in the early stages of testing guide will help you find some error in 90% of the usability of your website or interface design. The good news is that you only need about 5 quality tests to consumers that the outstanding results! But please, no person on the table next to you (the partner). Invite real users of your target consumer groups, give feedback to open and view them through the attack of the design concept. But make sure you are dealing with a mental test of your users in the right direction. High-quality prototype looks too “done” with the result that the test users so bad, do not respond well to prevent this response.
I recommend using the interactive framework for this test because it contains all the key elements on every page and allows users to experience on your site, interactive prototype interface. Thus, the test is that consumers have a good grip on how the site would look like, and then you get a good position interface design concepts you are working with real users – everyone is happy!
Tags: conversion rate, design language, interface design, prototype interface, prototype stage